Adwords
This is a PPC management site for Google. Here you set up campaigns, ad copy, and bid on keywords that you’d like to run ads on. You only pay when someone clicks on your ad. Best practice is to develop...
Affiliate Marketing
The strategy by which an organization partners with an affiliate (a separate organization or individual) to promote their product or service in the marketplace. In return, the affiliate receives payment or a product discount for acquiring new customers through their...
Algorithm
This is the formula that search engines use in order to determine what your website does, the type of products/services that are available and what type of search queries that your website should be ranking for. Search Engines keep these...
Average Session Duration
The average length of a session. What is a good average session duration? 2 – 3 minutes For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might...
Banner Blindness
When a user is presented with too many images and CTAs in a rotating carousel and ultimately decide not to pursue any of the options provided.
Behavioral Email
The usage of automated email systems to collect an email subscriber’s data in order to tailor email campaigns to specific users based on their behavior.
Benchmark Reports
These reports are created at the beginning of an SEO project. Typical reports show how many unique visitors are going to a site or show rankings by keywords. The reports are then used to compare results after an SEO project...
Blog
Blog is short for web log. They are logs of entries on specific topics that relate to areas of expertise of the writer. They range from expressing opinions, expressing data, reviewing products or services, and more. It is a part...
Bounce Rate
The percentage of visits in which a person left your site from the entrance page without interacting with your site.
Buyer Persona
Buyer Persona is a description of your ideal customer base that is derived from market research and real data on your current customers. If you offer more than one product or service it is typical to have more than one...
