Glossary
Our Glossary aims to educate the reader about the different terms and concepts associated with website development and internet marketing.
A
B
C
- Cache
- Call-to-Action (CTA)
- ccTLD
- Chatbot
- Click Through Rate (CTR)
- Click-to-Call
- Compass
- Constraints
- Content Bounce
- Content Management System (CMS)
- Content Marketing
- Content Migration
- Contextual Marketing
- Controller (GDPR)
- Conversion
- Conversion Path
- Conversion Rate
- Conversion Rate Optimization
- Cookie
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Crawl
- CSS
- Customer Relationship Management (CRM)
D
- Data In
- Data Out
- Data Privacy Impact Assessment (DPIA)
- Data Protection Directive (DPD)
- Data Subject
- Definition Phase
- Deployment Phase
- Design Consistency
- Design Phase
- Development Phase
- Digital Marketing
- Directories
- Discovery Phase
- Domain Authority (DA)
- Domain Name
- Drop Down Menu
- Drupal
- Drupal Blocks
- Duplicate Content
- Dynamic Content
E
G
H
I
L
M
P
R
S
- Schema / Structured Data
- Schema Markup
- Screen Reader
- Search Engine
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Relationship Management (SERM)
- Search Engine Results Page (SERP)
- Service Level Agreement (SLA)
- Session
- SharePoint
- Signifiers
- Site Configuration
- SiteCore
- Sitemap
- Slug
- SMART Goal
- SMTP
- Snippet
- Social Media Marketing
- Software as a Service (SaaS)
- Spam Reduction
- Spamdexing
- SSL Certificate
- Static Content
- Style Guide
- Subdomain
