Social Media Marketing
Marketing an organization’s products or services via social media channels to increase brand awareness and acquire new leads. Platforms include Instagram, Facebook, Twitter, Pinterest, YouTube, and more.
Target Market
his is the characteristics that make up the people who you feel with directly want to interact with your company through your products and services. It can take the form of age group, gender, race/ethnicity, income level, buying habits, interests,...
Tracker Domain
A unique web address that allows you to disguise your content with a branded URL. Tracker domains are used by Pardot (a SalesForce marketing platform), and are also known as Canonical name (CNAME) or vanity URLs.
Tracking Code
Information included in URLs that allow advertisers to track marketing campaign effectiveness. It records data of users who came to or interacted with a website from a specific location due to an ad or social campaign.
