These reports are created at the beginning of an SEO project. Typical reports show how many unique visitors are going to a site or show rankings by keywords. The reports are then used to compare results after an SEO project is completed or after a substantial amount of time has occurred during an SEO project. Without a benchmark report, it’s difficult to tell how successful a project is.
Make sure Key Performance Indicators are identified and Benchmark Reports are completed before an Internet Marketing project is started.