This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead....
Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining...
This refers to when someone enters information or clicks on a social media button, ‘converting’ them from an anonymous person to a known quantity. It is often a Key Performance Indicator for marketing since the person has become a prospect...
A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information...
This is the cost that is required to acquire one new customer. To calculate this value, you can divide the total campaign cost by the number of conversions from that campaign.