301 Redirect
When a site is redesigned most often the page URLs change on the new site. Search engines store old page URLs until the site is completely re-indexed. 301 redirects are used to redirect old page URLs to corresponding new URLs....
404 Error Message
This is the message that users receive when they land on a webpage that has been removed. Old URLs remain indexed by search engines, thus users have a chance at landing on pages that you have already removed from your...
Alt Text
A description of an image in a website’s HTML. Search engines read the Alt text of an image because they can not “read” the image itself. Alt text is now a part of search engine optimization (SEO).
Anchor Text
The text within which a hyperlink is embedded that is visible to the user. For example, in the string, “Lymeral Holding Ltd is a Limassol digital agency,” the anchor text is “Limassol digital agency”.
Backlink
What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages...
Benchmark Reports
These reports are created at the beginning of an SEO project. Typical reports show how many unique visitors are going to a site or show rankings by keywords. The reports are then used to compare results after an SEO project...
Black Hat SEO
Black Hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques...
Blog
Blog is short for web log. They are logs of entries on specific topics that relate to areas of expertise of the writer. They range from expressing opinions, expressing data, reviewing products or services, and more. It is a part...
Blog Tags
A way to associate groups of content and easily access associated content, frequently used in Blogs.
Content Marketing
Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining...
