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Category: SEO (Search Engine Optimization)

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Organic SEO

Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is...
August 10, 2021
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Pagerank

A term used to designate the ranking of a website. Google ranks websites and pages reportedly based on over 500 million variables and 2 billion terms. Pagerank is on a scale from 0 to 10. The higher the rank the...
August 10, 2021
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Panda + Penguin Updates

These are two of the most important, if not notorious, Google updates that have occurred over the past few years. These updates have changed how websites are ranked dramatically. They have provided a better understanding though of what Google finds...
August 10, 2021
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Pillar Page

Pillar pages cover all aspects of a specific topic on one page. Included on this page are various links to more in-depth articles that expand upon the topic and link back to the pillar page. Pillar pages are an important...
August 10, 2021
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Query

Another word for “keyword” or “search term” this is what users input into search engines to find what they are looking for.
August 10, 2021
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Schema / Structured Data

Schema or Structured Data pertains to a specific vocabulary of tags that can be added to a website’s HTML to help search engines better understand your webpages as well as improve the way these pages are displayed on SERPs. Learn...
August 10, 2021
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Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization...
August 10, 2021
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