Analytics
Any application of analysis, especially with the purpose of optimizing a user’s experience online.
Button Gravity
This refers to properly placing buttons at the bottom of a page or section of a page. Button placement is typically best after people have had time to read or view more info and then decide if they want to...
Cache
A cache is a reserved storage location that collects temporary data to help websites, browsers, and apps load faster. Whether it’s a computer, laptop or phone, web browser or app, you’ll find some variety of cache. A cache makes it...
Data Out
The use of data collected to improve your site’s user experience.
Design Phase
This covers all aspects of the user experience design. Action items include creating design concepts, designing templates, interior pages and common elements such as H1 tags (Header 1), hover, on states and mobile designs for phones and tablets. Note, the...
Drop Down Menu
When a user hovers over a menu link typically additional options that are structured under/within that section of the site drop down and give you the ability to click deeper into a website.
Features
A feature is any significant aspect of a website from the large (e-commerce) to the small (print friendly pages). Since most every website feature can be designed/implemented in multiple ways as well as there can be a custom advanced version...
Frozen Fold
‘Frozen Fold’ is a term we created that refers to a web page design, typically a home page, where there’s an image or video that goes edge to edge, left to right, and top to bottom, no matter what dimension...
Growth Driven Design
Just as your business grows and evolves, so too must your website. Growth-driven design optimizes your website based on real user data, ensuring your site best supports your business goals. Growth-driven design succeeds in minimizing the risks of traditional web...
Hamburger Menu
A hamburger menu is an icon that is stacked lines to indicate that the website’s menu is accessible there. These are commonly used in responsive web design to allow for an easy way to incorporate the menu into the design...
