Anchor Text
The text within which a hyperlink is embedded that is visible to the user. For example, in the string, “Lymeral Holding Ltd is a Limassol digital agency,” the anchor text is “Limassol digital agency”.
Backlink
What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages...
Black Hat SEO
Black Hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques...
Blog
Blog is short for web log. They are logs of entries on specific topics that relate to areas of expertise of the writer. They range from expressing opinions, expressing data, reviewing products or services, and more. It is a part...
Blog Tags
A way to associate groups of content and easily access associated content, frequently used in Blogs.
Click-to-Call
When an HTML call link is embedded within text or an image, and, upon selection, the user is prompted to dial the phone number that is hyperlinked. An example of this would be the main office number for Lymeral Holding...
Keywords
These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important...
Organic SEO
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is...
Web Spider
Search engines use spiders to crawl linked pages of a website to index them and determine their rankings in regards to search terms.
