This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead....
Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining...
This refers to when someone enters information or clicks on a social media button, ‘converting’ them from an anonymous person to a known quantity. It is often a Key Performance Indicator for marketing since the person has become a prospect...
A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information...
This stands for Customer Relationship Management software. Examples include SalesForce.com, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.
These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules...
A Facebook Contest, or sometimes called a sweepstake, is an easy way to increase Facebook Likes in order to increase visibility to a wider audience. The contest utilizes a ‘like gated’ promotion or offer that users need to complete in...