Inbound brings visitors/consumers into a website/brand rather than having to go out and search for potential customers. This is accomplished many different ways through SEO, blogging, social media, email marketing, etc. Focus on creating high-quality content for visitor consumption. Quality...
These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important...
Common or broad keywords typically have more competition thus making it difficult to rank high for. By targeting SEO towards long tail keywords along with common ones it makes ranking high easier for terms that are more specific to your...
Upon typing in a keyword string of your choosing, the website on which you are searching will return a list of results that contain and/or have content that is related to your search terms. Also commonly referred to as site...
Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages. Also referred to as natural SEO, is...
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization...