Anchor Text
The text within which a hyperlink is embedded that is visible to the user. For example, in the string, “Lymeral Holding Ltd is a Limassol digital agency,” the anchor text is “Limassol digital agency”.
Content Marketing
Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining...
Inbound Marketing
Inbound brings visitors/consumers into a website/brand rather than having to go out and search for potential customers. This is accomplished many different ways through SEO, blogging, social media, email marketing, etc. Focus on creating high-quality content for visitor consumption. Quality...
White Hat SEO
White Hat SEO pertains to accepted SEO practices that marketers and search engines have illustrated as best practices. Where Black Hat SEO might harm websites in rankings, White Hat will help them in performance.
