Click Through Rate (CTR)
This term refers to the rate at which a search ad or other types of online marketing items are clicked on. It is typically expressed as a percentage e.g. the click through rate for the Google ad was 2%. This...
Google Analytics
Google allows you to track website’s performance on many different areas by adding code onto the pages on your website. Data that is tracked could be page views, pages per session, organic traffic, referral traffic, individual page data and a...
Google Search Console
Formerly known as “Google’s Webmaster Tools”. Google offers these tools to fix errors on websites and improve search engine rankings. One of the most common use of these tools is to add a XML sitemap to a company’s account so...
Internet Marketing
There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing. ...
