The average length of a session. What is a good average session duration? 2 – 3 minutes For a good average session duration, the industry standard is 2 – 3 minutes. What can happen in two minutes? Two minutes might...
What Are Backlinks? Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages...
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by...
Google allows you to track website’s performance on many different areas by adding code onto the pages on your website. Data that is tracked could be page views, pages per session, organic traffic, referral traffic, individual page data and a...
Formerly known as “Google’s Webmaster Tools”. Google offers these tools to fix errors on websites and improve search engine rankings. One of the most common use of these tools is to add a XML sitemap to a company’s account so...
A view of data that is presented in graphical form via a series of colors that are displayed on a page. This data shows where your users are interacting with your site and the links they are selecting. Tools such as...