Ad Copy
Ad copy, short for advertisement copy, pertains to text on the internet written for paid advertisements typically on PPC or Social Media campaigns. In regards to PPC ad copy takes the form of the meta description. For Social Media, it...
Adwords
This is a PPC management site for Google. Here you set up campaigns, ad copy, and bid on keywords that you’d like to run ads on. You only pay when someone clicks on your ad. Best practice is to develop...
Cost Per Click (CPC)
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. This pertains to PPC campaigns typically as a goal is to get the lowest CPC as possible. CPC is determined...
Enhanced Bidding
Google Adwords feature that allows Adwords to adjust users bidding to increase conversions.
Impression
Typically used when referring to paid advertising. An impression is counted each time an ad is visible on a page thus referring to when an ad is seen.
Internet Marketing
There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing. ...
Landing Page
These are pages that typically have a strong call to action (CTA) to convert anonymous users into known prospects. Landing pages are used often as part of a search marketing, advertising or email campaign. Take Away If Google Adwords...
Pay Per Click (PPC)
An internet marketing strategy by which advertisers pay the publisher (a website) when the ad is clicked. Advertisers can bid on a keyword that is relevant to their target market. PPC ads can display on the top of a SERP...
