Growth Marketing
Growth marketing is a process of testing and improving content marketing strategies in order to grow a business.
Guest Blogging
The method by which writers outside of your organization publish relevant content to your website’s blog. It is typical of a guest blogger to include a backlink to their own website, as well.
Historical Optimization
Updating old blog posts and other forms of content to ensure they are up to date, and rank as highly as possible in a search.
Inbound Marketing
Inbound brings visitors/consumers into a website/brand rather than having to go out and search for potential customers. This is accomplished many different ways through SEO, blogging, social media, email marketing, etc. Focus on creating high-quality content for visitor consumption. Quality...
Internet Marketing
There are several disciplines that comprise Internet Marketing such as: SEO, Content Marketing, Social Media, Email and Search Engine Marketing. Underlying principles such as ‘inbound’ and ‘outbound’ and ‘push’ and ‘pull’ marketing form the basis for all Internet marketing. ...
Lead Generation
This is the process of creating interest in a product or service. Internet marketing techniques include using Calls to Action (CTAs) to convert anonymous users into known prospects. Takeaway If your site is used for marketing purposes, take the...
Link Building
The process of obtaining backlinks from relevant websites while also linking out to relevant sites. This area has evolved and no longer is it the person that has the most links considered the best link builder. The quality of the...
Personalization
The use of data collected and analyzed to personalize a marketing strategy directed at a specific user.
Relevance
In SEO, relevance describes the magnitude of relatedness between the content on a website and the content of a search.
Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is a process to increase traffic to websites and overall online visibility. An SEO project typically includes determining KPIs, running benchmark reports, keyword analysis, site optimization, inbound linking, content creation, social media optimization...
