Ad Copy
Ad copy, short for advertisement copy, pertains to text on the internet written for paid advertisements typically on PPC or Social Media campaigns. In regards to PPC ad copy takes the form of the meta description. For Social Media, it...
Click Through Rate (CTR)
This term refers to the rate at which a search ad or other types of online marketing items are clicked on. It is typically expressed as a percentage e.g. the click through rate for the Google ad was 2%. This...
Cost Per Click (CPC)
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. This pertains to PPC campaigns typically as a goal is to get the lowest CPC as possible. CPC is determined...
Enhanced Bidding
Google Adwords feature that allows Adwords to adjust users bidding to increase conversions.
Impression
Typically used when referring to paid advertising. An impression is counted each time an ad is visible on a page thus referring to when an ad is seen.
Keywords
These are target phrases that people enter into search engines. Understanding the best keywords that will drive traffic to your company or organization is very important. Keyword analysis is the process of researching and determining what keywords are most important...
Landing Page
These are pages that typically have a strong call to action (CTA) to convert anonymous users into known prospects. Landing pages are used often as part of a search marketing, advertising or email campaign. Take Away If Google Adwords...
Pay Per Click (PPC)
An internet marketing strategy by which advertisers pay the publisher (a website) when the ad is clicked. Advertisers can bid on a keyword that is relevant to their target market. PPC ads can display on the top of a SERP...
Quality Score
Given out by Adwords and is determined by the following factors: ad quality based on CTR, ad relevance to the keyword, and landing page experience. The higher the Quality Score, the higher the ad will appear as well as the...
